Protocol InstituteBusiness

Blyg · thread · version 1 · updated 5 October 2026

Process management is over. Manage protocols.

For thirty years, managers have been told that the process is the business. Map it, measure it, redesign it. In 1990 Michael Hammer told them not to automate their old processes but to obliterate them. Business Process Management made the discipline permanent.

It worked, because one premise held: someone could specify the steps.

Agents break that premise. A small team can now run hundreds of thousands of them, around the clock. No one can draw that swimlane, and no approval queue keeps up.

As agents grow from one to a hundred thousand, the steps a process must specify climb past what any manager can approve, while the protocol's hard rules stay flat.

Consider Amazon. In 2002 it did not redesign its teams' processes. It issued one rule: teams work with each other only through published interfaces. Behind the interface, each team built however it liked. One hard rule did what no process map could.

That is Business Protocol Management. It doesn't specify the work. It specifies the few rules at the seams, and leaves the work inside them free.

Left, a process swimlane where every step and handoff is specified. Right, three teams working freely inside their own areas, joined by three hard interfaces.

The practice starts with different questions. Here are six pairs, and where to read more on each.

  1. The work
  2. Speed
  3. Ownership
  4. Compliance
  5. Results
  6. The future

The lesson of re-engineering still stands: new technology calls for reinvention, not automation. What has changed is what you reinvent. Stop redrawing the process. Find the few rules everything relies on, make them hard, and leave the rest free.

Asking the protocol questions takes practice, because good protocols are invisible until they fail. The protocol watching guide is where the group trains that eye, and the sessions are open.

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